Published figure

75%

Of minor sex-trafficking survivors who entered “the life” in 2004 or later were advertised online, up from 38% among those who entered before 2004. Street advertising fell as the internet took the market.

What this number is

In this survivor sample, the advertising channel shifted. Those who entered after 2004 were far more likely to have been advertised online. The street did not disappear; the market moved.

Caveats

This is recall among survivors in one study, not a complete history of every market. Online ads are a method. They are not proof that every listing is a trafficking case.

Why this matters for the pledge

The market moved to screens. Thorn builds the tools that find children in that digital marketplace. Launch pledges go 100% there.